Possible Music Videos

The Streets - Fit But You Know It

The Streets - Dry Your Eyes Mate

Bruno Mars - Just The Way You Are

Calvin Harris - I Get All The Girls

Mike Posner - Cooler Than Me

The Offspring - Pretty Fly For A White Guy

Star Theory

   Often these days 'Pop Performer' and 'Pop Star' are thought of as the same thing. However Pop Performer, refers to the musician and 'Pop Star' as the identity/persona and the brand image. Musicians go through the stage of performing and then identify themselves through help of their managers to sell themselves as a brand. Pop Stars will often have taglines or significant poses to be recognised by as a USP. Pop Performers create themselves through producing their own music whereas Pop Stars are created by the record company and they must be sold. Pop Stars begin as real people and adapt to support hegemonies and ideals of 'what people are supposed to be like,' for example women - thin and beautiful or in contrast, fat but still loveable. Pop Stars establish their personality/character after producing early songs and strive for immediate star identity after their first album.

From -http://www.mediaknowall.com/as_alevel/Music/music.php?pageID=popstar

Andrew Goodwins 6 Conventions of a Music Video

1 - Music videos demonstrate genre characteristics. (e.g. stage performace in metal music videos, dance routine for boy/ girl bands, aspiration in Hip-Hop).

2 - There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting).

3 - There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).

4 - The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). These include close ups of the stars face, iconography of the band image, visual trademarks and motifs.

5 - There is frequently reference to notions of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6 - There are often intertextual reference (to films, tv programmes, other music videos etc).

JLS - One Shot

In this video we see the dance routine which is expected in any video of a boyband, there is also plenty of close ups of the band and the lighting is clearly showing that the focus is on them. There is a relationship between lyrics and visuals also when the chorus line 'one shot' is sang, the artists hold up the one index finger.

Shakira - She Wolf

In this video we see close intertextual reference to films of a genre horror, the beginning of the video shows a close up of the artist waking up to a full moon and she then changes (her nails grow longer). There is very frequently reference to notions of looking also, there is strong voyeuristic treatement of Shakiras body as the dances around and holds poses showing herself off. There is a link between the lyrics and visuals also, as 'eternal creature' is sang, a werewolf appears - which is also what the song is about.

Outkast - Roses

In this video we see strong notions of looking through the use of pictures on the screen and mirrors to highlight the female character, 'Caroline.' There is also a relationship between music and visuals as the car drives off, the instruments being played and also towards the end when a fight breaks out you can hear all the diegetic sound. There is also close intertextual reference between the characters/ artists and the yearbook, this also creates the notion of looking effect. This shows off the artists also as there are many close ups to create the record label and develop the band image.

A2 G324: Advanced Portfolio in Media Spec

A2 Specification

A promotion package for the release of an album, to include a music promo video, together with the following two:

•a digipak for the album’s release
• a magazine advertisement for the digipak.

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. 

From these brief, candidates will produce:

•a media portfolio, comprising a main and ancillary texts; • 
•a presentation of their research, planning and evaluation in digital format(s).

•Video 
•Print 
•Web-based 
•Audio
•Games software

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually.

Examples of suitable formats for the evaluation are:

•A blog 
•DVD extras 
•A podcast
•A PowerPoint
•A Website

In the evaluation the following four questions must be addressed:

•In what ways does your media product use, develop or challenge forms and conventions of real media products? 
•How effective is the combination of your main product and ancillary texts? 
•What have you learned from your audience feedback?
•How did you use media technologies in the construction and research, planning and evaluation stages?