Here is my poster advertising the new release of my Star Ricky Georges new single - Dry Your Eyes
The poster includes the recognisable brand name and logo in order to create awareness about the star and his forthcoming track. This helps builds anticipation for the audience as they await the release of the new song and encourages people to spread the word as described by Katz and Lazarsfeld 'two-step flow' effect. Opinion leaders will influence others with their views on certain media texts. Hopefully in this case the opinion leaders will have a positive view and have an interest in my star, therefore allowing my product to raise awareness to a mass audience and have a large positive reception upon release.
For my Digi pack cover I have used photoshop. At the beginning of the year I was practicing using photoshop in order to improve my skills using the application for my coursework.
My cover includes the Stars name in large stand out font at the bottom, this allows the audience to recognise the star as a brand and help build a reputation for the artist. The cover also includes two pictures one large and one small of the artist, clearly displaying who he is so he can be recognised.
My music video has created anticipation to audiences on social networking sites such as twitter, below shows a fans excitement for the release and also the starts account.
These logos and recognisable brand labels are from already developed and popular artists, Eminem and Example. I can use these to help build my logo and brandname in order for my star to gain recognition and popularity. Therefore I looked into producing a logo and brand label on Photoshop so that I could include it in my Poster and Digipack as a standout icon for the audiences to recognise the star by.
Here are some examples of British rap artists below.
JamieT - Sticks and Stones
In this video we see a stereotypical British rap artist, he is white and wearing cheap looking clothes. From this the audience can assume that the character is not very well off and maybe a bit of a chav, given the typical stereotype of a youth on the streets. Some of the locations used reinforce audiences stereotypes of the character as they suggest he is a typical youth of today with nothing better to do than cause trouble on the streets. some of the locations used are listed below.
Artist at a train station.
Front door step of a rough looking house, typical of a low/working class British man
Out in public places, this shot strongly shows the aggressive nature of youths as it is from the viewpoint of the glass window that they have been damaging by throwing objects at it. The audience can therefore see these cracks in the window, as the signifier, and relate them to the signified meaning of 'the cracks' in society and how damaged it has become. This plays on the typical stereotype of a youth up to no good on the streets.
The artist singing down an alley way, a typical destination to find youths hiding away up to no good.
Plan B - Playing with fire Ft. Labrinth
In this video we see Plan B the star as a traditional British rapper, he has the stereotypical look of a British rapper, white, short hair, hoodies. The location also suggests a little bit about the characters background, there is council estate housing suggesting that he hasn't maybe had the best of upbringings. The lyrics also aid the visuals as they talk about fighting and there is scenes of gangs fighting and ganging up on an individual, this is a typical stereotype of angry aggressive youths. For my video I will use an actor that fits the stereotype of a white British rapper.
Here is an example of one of the shots in the video showing the aggressive nature of youths. the location, a park is also a typical location that we would expect to find teenagers messing around.
