Here is my poster advertising the new release of my Star Ricky Georges new single - Dry Your Eyes
The poster includes the recognisable brand name and logo in order to create awareness about the star and his forthcoming track. This helps builds anticipation for the audience as they await the release of the new song and encourages people to spread the word as described by Katz and Lazarsfeld 'two-step flow' effect. Opinion leaders will influence others with their views on certain media texts. Hopefully in this case the opinion leaders will have a positive view and have an interest in my star, therefore allowing my product to raise awareness to a mass audience and have a large positive reception upon release.
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